- Judith Akatugba
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Even though photography is “just” a pastime for you, you still want to share the amazing work in your portfolio with as many people as possible. You want to look for new opportunities to work with other creators and get your images featured.
You might even want to give freelance photography a shot! You want more people to see your work because you know it’s amazing. So, where should you begin?
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Fortunately, there are a ton of options to expand your photography audience online without ever leaving the comforts of your couch for anyone wishing to promote their work.
Whether you snap photos on the weekends or have aspirations of leaving your day job to work as a freelancer full-time, it makes no difference. Perhaps you’re a skilled independent contractor looking for new projects.
We’ve compiled a list of some of the greatest ways to showcase your photography and draw as much attention as possible to your superb work, regardless of your professional level.
Tip #1: Establish an online portfolio
We completely agree that this seems daunting! Putting up a polished portfolio of your finest work might be a daunting undertaking.
However, an online portfolio need not be a high-end, professionally designed website showcasing every amazing photo you’ve taken. A very basic one-page website with your contact information and a few current photos that best capture your style could serve as your online portfolio.
Perhaps all you have to show off your wonderfully styled Instagram feed or Facebook photo page is your online portfolio. Though we might be a little biased, your Pexels profile also serves as a fantastic online portfolio.
Having an internet presence that showcases your photography is a logical first step towards promoting more of your work, regardless of the approach you take.
It’s likely that if you’re reading this, you already have a website or at least a photo profile on social media. If so, you should think about carefully reviewing your account to make sure you’re portraying yourself as a photographer in the best light.
To concentrate on posting photos on your main feed, you might want to open a separate personal account for friends, family, and memes.
Tip #2: Reach out to your community
First things first: make sure it’s obvious from your social network bios that you’re a photographer looking for collaborations. Connect your email address to those accounts to make oneself easily accessible; you may even set up a dedicated email address just for your photography business.
Make sure you link to your Pexels profile or photographic website from your Facebook and Instagram accounts. Make sure everything is connected! This may seem simple, but it’s easy to overlook the small things that add up to ensure that the people you already know are aware of the work you’re doing.
You probably already do this, but social media is a fantastic method to keep people informed about what you’re working on! What are you waiting for, if not?
Informing your network that you’re open for paid or unpaid photographic work is another easy yet efficient technique to discover new prospects for your photography.
Post on Facebook to let friends know that you are available for headshots. Send a cutesy Instagram story to see if anyone would like some pictures of their pet. Declare that you’re ready to shoot, regardless of your area of expertise or preferred style of photography.
Tip #3: Form new connections
Building a network and interacting with other creative people are key components of success in photography, just like in any other creative industry. Finding new possibilities to submit your work and work with other photographers, models, editors, and the like is frequently best accomplished in this way.
You have been sharing your work with friends and family; now is the time to step it up a notch and begin reaching out to new people. There are numerous options for doing this online in the Covid era.
Here are four fantastic internet venues for connecting with other artists and photographers:
- Join Facebook groups devoted to photography (hint: have you joined the Pexels Community Group yet?)
- Browse your favorite photo hashtags on Instagram to find new photographers to follow.
- Get in touch with some of your favorite Pexels photographers.
- Take a look at some photography subreddits.
Now go forth and begin presenting your work to the public!
