- Judith Akatugba
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Concerns about climate change and the coronavirus epidemic are driving the fashion sector to adopt sustainable practices. Fashion firms are gradually integrating digital platforms into their operations to cut down on waste and improve efficiency. Customers are starting to want economical, eco-friendly, and innovative fashions that are also affordable.
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Fashion brands need to modernize and lessen their environmental impact if they want to survive these hard times. A few fashion firms, influencers, and innovators are already making strides toward utilizing technology’s promise to revolutionize the fashion sector. The Internet of Things, or IoT, is one of the many ways that technology may help safeguard the environment.
Benefits of Digital Fashion
Digital fashion creates incredibly lifelike, non-physically wearable clothing by utilizing technology. It’s obvious that it’s perfect for the expanding one-time wear trend, and its target market consists of young millennials and Gen Z, who spend a lot of time online. They are not only extremely fashion aware, but they also want to avoid owning clothes that are readily available. Digital fashion appears to have found its equal.
These unique ensembles are only available online, ending the apparel lifetime. Rather than splurging on quick fashion labels, customers may buy distinctive digital clothing and flaunt it on social media platforms like Instagram. The most inventive way to date to reduce the fashion industry’s carbon footprint is through digital fashion.
While there are several advantages to digital fashion, the most significant is its potential to displace quick fashion. Tons of waste are produced during the manufacturing of traditional clothing, especially for fast fashion retailers like Zara. Waste from the fashion sector surpasses that of shipping and aviation combined. Digital fashion minimizes the environmental effect of the fashion business by up to 95% by doing away with textile waste.
Digital Fashion Designers to Watch Out For
The idea of digital fashion is not new. The Scandinavian fashion brand Carlings was one of the first to embrace digital fashion, releasing their debut collection in 2018. They are now considered one of the brands to watch in the field. There are nineteen items of clothing in Carlings’ digital collection that are both genderless and sizeless.
Customers would email images of themselves to be digitally edited using picture processing. The pieces were in high demand and sold out in less than a week. As an alternative to fast fashion, numerous businesses have now begun producing clothing that can only be purchased online. Among them are the virtual and real-world apparel brands Happy99 and the digital fashion company The Fabricant.
Digital fashion brands to watch out for
❖ Dress X. Dress X enables people wear 3D and virtual clothing and makes them easily accessible via email because the majority of people lack the skills necessary to wear digital clothing. The first online retailer in the world to provide digital fashion collections from well-known labels and 3D designers is Dress X.
❖ Tribute Brand. The newest player in the digital fashion scene is the Croatian label Tribute. This company, which was founded by Filip Vajda and Gala Marija Vrbanic, specializes in virtual garments. They have prices between $29 and $699. Grand Theft Auto and Tekken video games serve as inspiration for Tribute’s digital fashion designs.
❖ Moschino. One of the newest players in the digital fashion space is the well-known brand Moschino. 2019 saw the launch of Moschino’s first digital collection, which featured clothing and other products influenced by the computer game The Sims. This made it possible for users to customize their avatars using Moschino patterns.
The aim to replace textile with something more environmentally friendly—in this example, pixels—is what gave rise to the rapidly expanding field of digital fashion in the fashion business. Dress X, The Fabricant, and Carlings are among the up-and-coming digital fashion brands that are using AI, AR, and IoT to create unique clothing. The digital fashion business significantly lowers its carbon footprint by doing away with textile waste.
