- Catherine Maborukoje
- Kanye West, Kim Kardashian, North West
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With the proximity to grabbing the BET Award for YoungStars, no one would know West’s efforts soon lie in the backyard of vanity.
Anticipation is first the feeling that comes when an award ceremony is underway. But whenever the die is cast, mixed feelings and different stories follow. One such is that of Kim Kardashian and Kanye West’s 10-year-old daughter, North West story—one story that touches so much.
West’s family spent a fortune, including her efforts to champion “The Lion King 30th Anniversary – A Live-to-Film Concert Event” at the Hollywood Bowl. In fact, her extraordinary performance as “Young Simba, was a showstopper and spellbinding. With the proximity to grabbing the BET Award for YoungStars, no one would know West’s efforts soon lie in the backyard of vanity.
The big moment was marred by intense backlash on social media, with critics accusing the production of nepotism. Despite her famous lineage, North West was notably absent from the list of nominees for the 2024 BET Awards’ coveted YoungStars category.
Instead, the award went to another famous offspring, 12-year-old Blue Ivy Carter, the daughter of Beyoncé and Jay-Z who performed on stage with Beyoncé during her Renaissance World Tour stops in Dubai, Paris, and London.
So, what kept North West from securing a spot among the BET nominees? Let’s dive in.
Inexperience and Unpolished Performance
At just 10 years old, North West is still very much a newcomer to the entertainment industry. Her turn as young Simba, while praised by co-star Jason Weaver, was criticized by many for lacking the polish and professionalism expected at that level.
They claimed North’s singing voice just wasn’t strong enough, and her costume looked a bit out of place compared to the rest of the cast. She’s clearly still learning the ropes, and that likely worked against her when it came to BET’s voting process.
The Backlash Burden
The intense criticism North West faced over her “Lion King” casting may have also weighed heavily on her chances of securing a BET nomination.
The awards show aims to celebrate young talent, but the nepotism accusations could have made her a controversial choice.
The BET Awards are all about honoring the next generation of stars, but North’s ‘Lion King’ role was so mired in controversy that it may have overshadowed any positive momentum she had.
The 2024 YoungStars category was filled with a talented and diverse group of young performers, including Akira Akbar, Demi Singleton, Jalyn Hall, and Leah Jeffries.
In such a competitive field, North West’s relative inexperience and the baggage from the “Lion King” debacle may have put her at a significant disadvantage.
Industry Insider Influence
It’s also worth noting that BET Award nominations are determined by a voting process involving industry professionals. While fan support is important, the opinions of those with deep experience in the entertainment world likely carry more weight.
North’s lack of a proven track record may have made it difficult for industry voters to justify giving her a nomination, no matter how much potential she has.
Despite the setback, North West’s famous parents remain firmly in her corner, and the lessons learned from the “Lion King” experience could pave the way for a bright future in entertainment. With time and continued growth, the young star may yet find herself in the BET Awards spotlight.
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